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Doing Evidence-Based Analysis: Grounded Theory for Designers

50 users. 75 hours of recorded interviews. 1250 pages of transcripts. Sometimes a Post-it-note analysis just doesn’t cut it. When shifting through tons of data, grounded theory methods can be a helpful tool to systematically organize and make sense of it. This workshop will introduce you to a powerful analytical method for documenting research decisions in a way that is transparent, reflexive, and rigorous.