Data Analysis for UX Researchers
Make sense of nuanced user data by applying social science methods to systematically organize data and track insights for colleagues or clients
Overview
In this intimate and interactive program, you’ll engage in step-by-step activities, training, and discussions to develop an analysis methodology that is transparent, rigorous, and collaborative. This series includes: two 3-hour workshops + 30-minute 1:1 session.
What You’ll Learn
At the end, you’ll have completed each step of the analysis process—initial memoing, codebook development, coding, and identification of recurring patterns—and will have a framework for how to develop evidence-based insights with your team
This workshop is for anyone who participates in design and research, and has ever had to pour over loads of user data and try to make sense of it all. Researchers, designers, UXers, service designers, quant folks, teams of one—whatever your role or situation, you’ll learn the basics of how to conduct evidence-based analysis.
Who This is For
Reviews
After each workshop, we send out a survey where workshop attendees can provide anonymous feedback. Here is what some attendees have said about the workshops:
“Very personal approach.
Loved the format/balance of case studies vs practical work. Best course i've joined so far!”
“Practical, personal and interactive.
I got a feel for the technique and was rapidly able to build an opinion in the efficacy and power of this methodology.”
“I felt like I was drinking from a firehose.
I felt like I got my value out of it and I will be applying what I learned in my next round of research.”
“Real data. Working with others. Time for questions and discussion.
Engaging group of participants. Access to materials/deck after the session. Rachel's experience and depth of knowledge. Rachel's approachability and ease with the medium/content. I thoroughly enjoyed the workshop and look forward to applying what I've learned.”
“Overall it was just heckin' insightful and gave me some great thoughts on how I can integrate Grounded Theory into my product research process…
…and start delivering insights faster with more precision.”
“I feel really prepared to start doing qual work: ) ”