The future is more and more being built based on abstractions of people into data and algorithms. How can UX researchers get the job done *and* advocate for users? In this talk, Rachel Ceasar shares ways to slow down and actually listen to users through the lost art of data analysis. Aimed at democratizing the research process for researchers and non-researchers alike, Rachel will provide UXers with concrete steps for better documenting analytical decisions across teams and clients in a way that is transparent, replicable, and rigorous.